Laneige | Hydration School on the Go

Food Truck Promotions partnered with Lineage to promote their new Lip Sleeping Mask and Water Bank Hydration Collection. As a freelance designer, I was brought on to assist in bringing their vision to life through 3D renderings and design support. 

The task was to create a bus to exude all things Lineage that would activate over 3 weekends throughout New York City. The theme was a ‘Hydration School’ that created an opportunity to educate consumers about their new line, highlighting their Lip Sleeping Mask and Water Bank Collection. 

Design elements included a balloon installation in Laneige brand colors, product displays that doubled as photo moments, an interactive candy bar,  an adjacent candy-filled wall that acted as a secondary photo moment, and a lab-themed wall display that highlighted Laneige’s new products.